Breaking into tech is never easy - but for professional surfing sisters Mikaela and Eliza Greene, every challenge was just another wave to ride. With a background in hospitality and a passion for innovation, these regional founders turned barriers into opportunities, building mytab into a platform reshaping the way venues, customers, and advertisers connect.

In regional WA - where digital adoption in hospitality was traditionally slow - they saw an opportunity to lead change. Mytab emerged as a response to the common frustrations of outdated ordering systems, offering venues a seamless, efficient platform while giving customers experiences they love. That dual impact has made mytab an essential tool for growth, loyalty, and smarter hospitality.

Their journey reflects more than just overcoming industry challenges - it’s about redefining what’s possible. Drawing on the resilience and competitive drive forged as professional athletes, Mikaela and Eliza have brought fresh energy, creativity, and leadership into the tech space. Their success is a testament to vision, persistence, and the courage to build something new from the ground up.

Accolades include: 2023 BusinessNews 40under40 Award, 2022 BCCI Innovation/Rising Star Awards, 2023 BCCI Innovation/Young Entrepreneur Awards, FY23 Xero National Emerging Small Business of the Year, and the 2023 and 2024 WA JTSI Innovation Booster Grant.

Mytab is not just their venture - it’s their statement: that great ideas, backed with grit and purpose, can transform industries and inspire the next generation of entrepreneurs.