When it comes to breaking into the tech industry, it's no easy feat. But for professional surfing sisters Mikaela and Eliza Greene, the challenge was just another wave to ride. With a background in hospitality and a passion for innovation, these regional founders are defying the odds and making waves in the digital world. Navigating a male-dominated industry, the sisters faced more than just technical challenges; they encountered a landscape often unwelcoming to female pioneers. 

In regional WA, amidst an industry traditionally slow to embrace digital advances, MyTab emerged as a beacon of innovation. MyTab's introduction to the market was a direct response to the glaring need to address common pain points with traditional ordering methods. MyTab’s genius lies in its ability to offer a seamless interface for users, while providing businesses with a powerful tool to enhance operational efficiency and better understand their customers. This dual benefit has been crucial for fostering adoption among venues that were previously hesitant about digital transformation. 

Their journey was not just about overcoming obstacles; it was about reshaping perceptions and laying the groundwork for future women in tech. With tenacity they transformed each hurdle into an opportunity for innovation and leadership. Their experience as professional athletes imbued them with a competitive spirit and a resilience, allowing them to carve out a unique niche in the tech industry. The sisters' success is a testament to their skill, vision, and the courage to venture where few women have before, inspiring a new generation of female entrepreneurs. Through their actions and achievements, Mikaela and Eliza exemplify what it means to break barriers.

Accolades include: 2023 BusinessNews 40under40 Award, 2022 BCCI Innovation/Rising Star Awards, 2023 BCCI Innovation/Young Entrepreneur Awards, FY23 Xero National Emerging Small Business of the Year and 2023/2024 WA JTSI Innovation Booster Grant. 

Their venture, MyTab, stands as a testament to their ability to not just anticipate the needs of the market but to also respond with agility and creativity.