Mytab Ads is an in-app advertising tool that helps your business reach real, engaged customers directly within the Mytab app. It allows you to create flexible campaigns, run multiple ads for A/B testing, and choose whether to target all Mytab customers or specific customer segments based on ordering behaviour. You can track impressions, clicks, and reach in real time, giving you valuable insights into ad performance and helping you connect more effectively with your ideal audience.

When creating an ad, you’ll choose who it will be shown to. You can target either:

• All Mytab customers (anyone who has placed at least one order), or
• Specific customer segments based on ordering behaviour.

If you select multiple segments, only customers who fall into all of the selected segments will see your ad.

Yes. With your single monthly subscription, you can create unlimited campaigns and ads. You can also run as many ads under each campaign as you like.

No. Each advertiser account is tied to one business only. We currently do not support staff permissions or multi-account access.

No. Ads are not transferable across accounts, and you cannot post on behalf of another business.

Along with your ad content, your advertiser profile photo and display name are what customers see. Please ensure these are correct before running ads.

Yes. You must enter your suburb/city and state on every ad so customers know where the promotion is being offered.

Advertising on Mytab is a flat AUD $499/month subscription.

You’ll receive an automatic Stripe invoice each month - billed to your chosen payment method - which you can update anytime through Stripe.

No. Ads and subscriptions are non-refundable, even if you pause or stop your ads during the month.

• A Campaign is an umbrella grouping that lets you manage and test multiple ads together (useful for A/B testing). Customers do not see your campaign names.
• An Ad is the individual creative customers will see in the Mytab app.

1. Log into your Mytab management portal.
2. Select Mytab Ads.
3. Create a Campaign Name.
4. Under “Create Ad,” select your campaign and fill out the details.
5. Upload an image (we do not support videos).
6. Choose a Call to Action (CTA) button.
7. Add your URL for the CTA button.
8. Set your schedule (start date must be the next day for approval).
9. Select payment method.
10. Submit for Mytab administrator review.

• Learn More (URL required)
• Order Now (URL required)
• Buy Tickets (URL required)
• Visit Website (URL required)

No. Ads cannot be edited once published. You can only create a new ad or renew after the original ends.

You must set an end date when creating an ad (up to 12 months in advance). This helps calculate your ad budget.

Yes, you can pause ads anytime. However, there are no refunds or reimbursements for paused or non-active ads.

You can choose between:

• All Mytab customers (anyone who has placed an order)
• Customer segments (specific groups based on customer ordering behaviour)

You can track performance inside your Mytab Advertiser portal under the Reports section. This gives you a clear breakdown of campaign and ad-level metrics.

Your dashboard includes:

• Total Impressions – how many times your ad was displayed.
• Total Reach – how many unique customers saw your ad.
• Total Clicks – how many times customers clicked on your ad.
• CTR (%) – click-through rate, showing how engaging your ad was.
• CPM ($) – cost per 1,000 impressions.
• Spend – total amount spent on a campaign or ad.
• Invoice Number & Payment – linked to your Stripe billing for easy reconciliation.

Yes. Your reports show data at both the campaign level (total performance across all ads within a campaign) and the individual ad level.

Reports are updated instantly, giving you real-time insights into impressions, clicks and reach.

Yes. You can export your campaign and ad performance data as a CSV file directly from the portal for your own analysis or record keeping.

This means you do not have any active or running ads or campaigns. Once an ad is approved and active, data will begin to populate.

Yes. All ads must comply with our Advertising Standards. Ads are reviewed by Mytab administrators before going live.