Meet Mikaela & Eliza Greene, professional surfing sisters and the founders of MyTab.
Our names are Mikaela and Eliza Greene, we are two professional surfing sisters who were born and raised in the south-west of Western Australia. We have strong ties and affinity to our local community and before Covid-19, Eliza and I travelled the world competing on the WSL World Qualifying Series surfing tour. In between surf training and competing, we financed our travels through working in hospitality as baristas, bartenders and waitresses. These experiences provided us with a unique insight into the fundamental mechanics of the hospitality industry, while highlighting the efficiency issues accompanying traditional ordering methods. Surely there was a more convenient way to combat customer indecisiveness and collecting payments before preparing an order?
From 2017 to November of 2019, we continually revised and adapted our concept and by the end of 2019, we had our first screens for MyTab. We sourced design feedback from a diverse demographic and created seamless ordering for our customers in just 3 clicks.
Our inspiration was driven by our determination to support our local hospitality industry - primarily small businesses - with the opportunity to provide an innovative, efficient, profitable ordering platform. It was important to us to create an inclusive application, MyTab accommodates immune compromised, hearing impaired and disabled customers- as it removes the stress for customers and/or their carers queuing and communicating their orders to staff in a loud, busy environment.
The ocean was where we had many of our major breakthroughs, from the screen flow of our application to the name. After months of listing potential names for our application that neither of us could agree on, I (Mikaela) remember walking along Smiths Beach and suggesting “MyTab”, Eliza immediately turned to me and said, “That’s it, it’s perfect”.
As professional athletes, utilising our perseverance, drive and dedication to succeed were crucial to thrive within the hospitality and tech space. With no industry networks or connections, we have worked tirelessly to forge our own path and to gain the trust and recognition as strong, reliable and credible business women.
In 2020, the world stopped with the announcement of Covid-19. Contactless ordering evolved from an emerging convenience to an absolute necessity. The essential premise of MyTab was to seamlessly facilitate in-house food and beverage transactions between customers and venues in a safe, convenient and efficient way. We saw this as an opportunity to expand on MyTab’s versatility to serve and support all types of hospitality venues. We began coding in the option for contactless table service and a 15km ordering radius for customers looking to place a takeaway order, so customers could adhere to the Covid-19 social distancing regulations allowing venues to remain open.
Our value of sustainability has driven MyTab to be a platform that promotes a sustainable service whilst reducing environmental damage caused by the hospitality’s commercial activities.
In our first year, MyTab was crowned Australia’s Emerging Small Business of the Year by Xero, gaining international recognition. Additionally, MyTab won the BCCI 2022 Innovation Award, Rising Star Business Excellence Award and was awarded the 2023 WA Innovation Business Grant by the WA Government.
MyTab’s performance is directly attributed to our dedication to our product, we are proud to have created an application designed to increase convenience and Covid-safe practices within the local community, while providing venues with a profitable, innovative solution to navigate the hospitality industry's “new normal”.
Are you a venue? Contact us below as we would love to discuss how we can help you.